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The Green Room

Play, Purpose & Potential: How Culture Strengthens Teams and Boosts Business

The hybrid workplace model has been a benefit to many organizations, improving employee satisfaction, strengthening retention and reducing burnout. However, the new way of work has also sparked some new challenges.

According to Gallup’s 2024 list of trends leaders should watch, 43 percent of leaders report hybrid work has had a negative impact on culture. An engaged team and strong company culture can result in better collaboration, communication, and service.

How do leaders reignite culture within today’s diversified workplace structure? Find out during our next Green Room conversation, “Play, Purpose & Potential: How Culture Strengthens Teams and Boosts Business,” with guests Melissa Ness from Connectify HR, Marc Reifenrath from Spinutech, and host April Schmaltz, President and CEO of Delta Dental of Iowa.

During this conversation, we’ll discuss why now is the time to focus on company culture and how other leaders have adjusted their practices for the hybrid office. We’ll share examples of successful company culture and how to engage employees through play, purpose, and potential.

Register today to join us for this free virtual event on Wednesday, April 24, at 12 p.m. CT.


Previous conversations in The Green Room

Watch the Green Room recording

November 8, 2023 | "Help Wanted: Trends and Strategies for Iowa's Workforce"

  • Dr. Ron Cox, Midwest Workforce Strategies
  • April Schmaltz, Delta Dental of Iowa


April 25, 2023 | "Caregiving: It's More Than a Full-Time Job for Your Employees"

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  • Marsha Aldridge, Vice President of Human Resources and Shared Services, IMT Insurance
  • Tiffany O'Donnell, CEO, Women Lead Change
  • Candice Smith, Founder and Director, Caregiven

Additional Resources:


February 1, 2023 | "Building an Emotionally Healthy Workplace: What Employers Can Do Now"

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  • Jami Haberl, Executive Director, Iowa Healthiest State Initiative
  • Tammy Hoyman, CEO, Employee & Family Resources

Additional Resources:


October 24, 2022 | "Agree to Disagree: Supporting Civility in the Workplace"

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  • Scott Raecker, Executive Director, The Robert D. and Billie Ray Center at Drake University

July 12, 2022 | "Thinking Forward

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  • Jason Gross, Vice President of ManchestorStory

March 30, 2022 | "Intentional Leadership

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  • Dr. Beth Livingston, Assistance Professor in Management & Entrepreneurship at the University of Iowa’s Tippie College of Business
  • Tiffany O’Donnell, Chief Executive Officer of Women Lead Change

December 1, 2021 | "The New World of Work"

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  • Nicole Crain, Executive Vice President, Iowa Association of Business and Industry
  • David Leto, President, Palmer Group

July 20, 2021 | "Creating a Culture of Wellness"

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  • Brent Vander Waal, CEO, ITA Group
  • Teresa Hovell, Benefits Manager

March 2, 2021 | "Navigating the Changing Course" 

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  • Rowena Crosbie, President and Founder of Tero International, Inc.
  • Tanner Krause, Chief Executive Officer of Kum & Go
  • Jeff Pomeranz, City Manager of Cedar Rapids 


November 11, 2020 | "Winning the Inner Victory" 

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  • Bryan Arzani, Vice President & Co-founder of Results Group, LLC